Red Moon

Branding and Identity design for the fictitious company Red Moon. I put together a menu, press kit, layout of the restaurant all the way down to the light fixtures. The point of this project was to be able to open this restaurant tomorrow and have nothing missing from the design elements.

A restaurant exclusively open through the night, serving traditional Japanese breakfast food. Red Moon caters to those late night-ers who hate when everything is always closed at night. The simple design and color pallet reflect the late night, low light environment of this hole-in-the-wall type of restaurant.